{"id":6342,"date":"2025-06-06T06:00:56","date_gmt":"2025-06-06T09:00:56","guid":{"rendered":"https:\/\/novabetaniafm.com.br\/novabetania87\/?p=6342"},"modified":"2025-06-06T06:00:56","modified_gmt":"2025-06-06T09:00:56","slug":"banco-central-publica-regras-para-evitar-fraudes-no-pix-automatico","status":"publish","type":"post","link":"https:\/\/novabetaniafm.com.br\/novabetania87\/2025\/06\/06\/banco-central-publica-regras-para-evitar-fraudes-no-pix-automatico\/","title":{"rendered":"Banco Central publica regras para evitar fraudes no Pix Autom\u00e1tico"},"content":{"rendered":"<p>O Banco Central (BC) publica uma resolu\u00e7\u00e3o com regras espec\u00edficas para a ades\u00e3o de empresas ao Pix Autom\u00e1tico, nova modalidade do Pix lan\u00e7ada pela autoridade monet\u00e1ria na \u00faltima quarta-feira, em S\u00e3o Paulo, que estar\u00e1 dispon\u00edvel a partir do dia 16.<\/p>\n<p>Entre as exig\u00eancias para uma empresa aderir ao novo modelo, est\u00e3o a obrigatoriedade de ter CNPJ ativo h\u00e1 pelo menos 6 meses e que o nome informado na cobran\u00e7a seja id\u00eantico ao que est\u00e1 registrado junto \u00e0 Receita Federal.<\/p>\n<p>De acordo com o BC, o objetivo das medidas \u00e9 evitar fraudes envolvendo empresas falsas que simulam nomes semelhantes aos de marcas conhecidas para enganar os consumidores.<\/p>\n<p>\u201cImaginem um fraudador que escreva \u2018Light\u2019 de um jeito diferente e fa\u00e7a uma demanda de Pix Autom\u00e1tico. O consumidor poderia concordar com ela e pagaria o fraudador todo m\u00eas. Nossa equa\u00e7\u00e3o previne exatamente esse tipo de problema\u201d, explicou o diretor de Organiza\u00e7\u00e3o do Sistema Financeiro e de Resolu\u00e7\u00e3o do BC, Renato Gomes, em entrevista coletiva.<\/p>\n<p>Segundo Gomes, tamb\u00e9m caber\u00e1 ao provedor de servi\u00e7o de pagamento checar a idoneidade da empresa antes de habilit\u00e1-la para o uso do Pix Autom\u00e1tico.<\/p>\n<p>Ainda de acordo com a autoridade monet\u00e1ria, tanto o \u201cnome-fantasia\u201d quanto a raz\u00e3o social da empresa ser\u00e3o exibidos ao consumidor no momento da autoriza\u00e7\u00e3o do Pix Autom\u00e1tico, que ocorrer\u00e1 uma \u00fanica vez. O nome da empresa tamb\u00e9m vai aparecer nas notifica\u00e7\u00f5es que o usu\u00e1rio receber\u00e1 at\u00e9 2 dias antes do d\u00e9bito.<\/p>\n<p><strong>Inadimpl\u00eancia<\/strong><\/p>\n<p>Para o diretor do BC, o Pix Autom\u00e1tico deve diminuir a inadimpl\u00eancia das empresas.<\/p>\n<p>\u201cVai reduzir muito a inadimpl\u00eancia. Facilita a gest\u00e3o financeira do consumidor, que poder\u00e1 consolidar as contas. Ele vai ter um controle do pr\u00f3prio or\u00e7amento muito melhor\u201d, afirmou Gomes.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>O Banco Central (BC) publica uma resolu\u00e7\u00e3o com regras espec\u00edficas para a ades\u00e3o de empresas ao Pix Autom\u00e1tico, nova modalidade do Pix lan\u00e7ada pela autoridade monet\u00e1ria na \u00faltima quarta-feira, em S\u00e3o Paulo, que estar\u00e1 dispon\u00edvel&#8230;<\/p>\n","protected":false},"author":4,"featured_media":889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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